Nicole Clapauch Froes

Nicole Clapauch Froes is a seasoned professional in marketing and partnerships with extensive experience across various industries. Currently serving as Senior Manager of Partnerships at Points, Nicole has previously held significant roles at Soreto, Kelkoo Group, L'Oréal, B2W Digital, Global Fashion Group, and Banco Santander, showcasing expertise in international affiliate partnerships, e-commerce development, digital marketing, and strategic management. Educational qualifications include a Master's in Management from Fundação Dom Cabral and certification in Design Thinking from Ibmec, alongside a Business Administration degree from FGV. Notable achievements encompass the expansion of business operations into new markets, optimization of marketing strategies leading to substantial conversion rate increases, and successful management of e-commerce platforms in the luxury beauty sector.