Gurpriya K S.

Gurpriya K S has extensive experience in marketing and loyalty programs. They currently hold the role of Director, CRM & Promotions Marketing (Sportsbook & Casino) at PointsBet since June 2022. Prior to this, they were Senior Manager, Loyalty Program & Growth Marketing at Tokyo Smoke Brands from June 2021 to June 2022. They also worked at The TJX Companies, Inc. as Loyalty & Product Marketing from October 2020 to June 2021. Their previous experience includes roles at adidas, where they worked on Ecom Digital Ops, Consumer Experience & Loyalty management from August 2019 to October 2020, and Project Management - Loyalty Program from May 2019 to July 2019. They were also the Product Marketing Head - Founding Member at BrideWings.ca from January 2018 to February 2019, and a Lecturer at the National Institute of Fashion Technology Delhi from January 2018 to July 2018. Prior to that, they worked at adidas as Product Marketing & Loyalty from January 2016 to December 2017. They also have freelance experience in marketing from September 2011 to December 2015, and worked as Category Marketing Project Management at adidas from January 2015 to April 2015. In 2014, they were a Content Consultant for luxury brands (Swarovski, Fendi) at The Communication Council.

Gurpriya K S holds a Master's Degree in Fashion Marketing from the National Institute of Fashion Technology Delhi. Gurpriya K also has a Bachelor's Degree in Philosophy Honours from Delhi University, and completed their high school education at Modern School, Barakhamba Road. Additionally, they have obtained certifications in Customer Retention from LinkedIn, Viral Marketing and How to Craft Contagious Content from Wharton Online, and The Fundamentals of Digital Marketing from Google. Gurpriya K also received a certification in Fashion Design from the National Institute of Fashion Technology Delhi.