POKKA PTE LTD
Jeaneve Wee is a seasoned marketing professional with extensive experience in leading marketing strategies across various consumer goods sectors. Currently serving as Senior Marketing Manager at POKKA PTE LTD since November 2019, Jeaneve oversees key categories such as RTD Tea and Sparkling Tea, driving strategic marketing campaigns and product innovations. Previous roles include Senior Brand and Communications Manager at POKKA, Senior Manager of Sales and Marketing at DKSH, and Marketing Manager for Infant Nutrition at Danone Dumex. Jeaneve's career began at Nestlé and has included significant contributions to brand management and product development across numerous reputable companies. Jeaneve holds a Bachelor's degree in Marketing and E Commerce from the University of Technology Sydney.
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POKKA PTE LTD
Established in 1977 by parent company POKKA SAPPORO FOOD & BEVERAGE LTD., JAPAN, POKKA SINGAPORE is a leading beverage company in Singapore and Asia-Pacific. The company manufactures and markets a wide range of beverages under the reputed brand name "POKKA". A continuous focus to improve and innovate, coupled with numerous years of experience in the Food & Beverage industry, helps POKKA retain its position as the one of the best in the market. Today, POKKA is a renowned brand in the ready-to-drink beverage market not only in Singapore, but also in over 50 countries across Asia, the Middle East and Europe. In addition to its own products, POKKA also operates and leverages on its extensive distribution network to help introduce and manage its numerous multi-national agency brands, such as Evian and Red Bull.