Lilian Gordon

Lilian Gordon has a diverse work experience that spans various roles and industries. Lilian is currently working as a Senior Lifecycle Marketing Manager at PolicyMe since March 2023. Prior to this, they worked at Cossette as an Account Supervisor from April 2021 to March 2023, where they managed email marketing for TD Bank and led multiple campaigns from start to finish. Lilian also gained experience in strategy and business operations as a mentee at The Commons from October to December 2022.

Lilian's previous roles include working at Bell Media as a Direct to Consumer Marketing Manager from September 2019 to April 2021, where they developed end-to-end marketing campaigns for Crave and successfully supported a software migration. Before that, they were a Direct to Consumer Marketing Specialist at Bell Media from May 2018 to August 2019, where they rebuilt CRM communications for the Crave rebrand and implemented efficiency improvements.

Lilian'searly career includes positions at Bell as a Project Manager in various departments from September 2016 to April 2018, as well as marketing and graphics roles at Western University, CAISA Fashion Show, Knix, and Magnify Your Marketability.

Overall, Lilian has a strong background in marketing, particularly in lifecycle marketing, CRM, and project management. Lilian has experience in leading cross-functional teams, developing campaigns, implementing software migrations, and driving subscriber growth.

Lilian Gordon obtained their Ontario Secondary School Diploma and International Baccalaureate Diploma from Vaughan Road Academy, where they studied from 2008 to 2012. Lilian then pursued a Honors Specialization in Art History and Criticism at Western University from 2012 to 2014. Later on, they attended the Ivey Business School at Western University where they obtained an Honours of Business Administration degree from 2014 to 2016.