Johanne Holm

Johanne Holm has an extensive work experience in customer relationship management (CRM) and digital transformation. Their most recent role was as a Customer Director at Politiken, where they successfully led digital transformation efforts and aligned the product portfolio and pricing strategy with customer needs. Johanne prioritized enhancing data accessibility, resulting in value-added data insights and higher conversion rates. Prior to this, they were the Head of CRM & Customer Experience at Politiken, where they developed the company's strategy for 2025 and streamlined cross-functional processes.

Before joining Politiken, Johanne worked as a Senior CRM Manager at Copenhagen Airports A/S, where they revitalized the Advantage loyalty program and developed the Advantage app, resulting in increased visitor numbers. Johanne also optimized program performance through data-driven insights and tailored promotions. Prior to this, they were a CRM Consultant at PFA Pension, where they implemented data and permissions strategies to optimize cross-selling potential. Johanne successfully engaged customers in their pension plans and implemented targeted communication strategies.

Johanne also has experience as a CRM Campaign Manager at Codan Forsikring, where they optimized the CRM strategy and increased upselling and customer retention through targeting communication. Johanne also streamlined collaboration among customer-facing departments. Earlier in their career, they worked as a CRM Manager at Telmore, where they introduced CRM discipline and drove change in sales, customer engagement, and retention. Despite the lack of CRM system and data integrations, they implemented CRM activities and improved sales and customer retention.

Johanne Holm's education history begins in 1991 when they attended Rungsted Gymnasium and completed their studies as a Matematisk student in 1994. Following this, from 1996 to 1998, Johanne pursued their education at Copenhagen Business School, earning an HD degree with a focus on Statistics, Law, and Micro/Macro economics.

In 1999, Johanne furthered their education at the Université de Perpignan, France, where they obtained a Master of Hotel Management degree specializing in Hotel/Motel Administration/Management. Moving forward, Johanne attended the University of West of England from 2001 to 2003, where they completed their MBA (Master of Business Administration) degree.

Additionally, Johanne participated in various short-term programs and courses to enhance their skills and knowledge. In 2010, they attended CRM Akademiet and received certification in CRM and Dialogue education. Furthermore, in 2011 and 2012, they completed the TDC Talent Program, focusing on Management and personal development.

Overall, Johanne Holm's education history highlights a diverse range of academic pursuits in the fields of statistics, law, economics, hotel management, and business administration.