Mike Martocci is the Senior Market Research Account Manager at Pollfish. Mike has over 5 years of experience in conducting campaign measurement studies and analyzing research data. Prior to joining Pollfish, Mike worked as a Sr. Measurement Analyst at Snapchat, Inc. and a Sr. Analyst Research & Insights at Undertone. At Snapchat, Mike worked with client account teams and measurement product managers to successfully complete end-to-end campaign measurement and align campaign insights to clients' priorities and objectives. At Undertone, Mike led, recommended and analyzed third party research studies working with various vendors to help prove brand lift, foot traffic and sales lift for campaigns. Mike has experience working with marketing, sales and planning teams to integrate insights into their deliverables using syndicated research sources such as comScore and eMarketer. Mike has also presented study results and insights to agencies and marketers, in partnership with Sales, and developed Brand Lift surveys with third party vendors as well as developing and conducting first party research surveys using Qualtrics.
Mike Martocci received a Bachelor of Science in Communication Arts from St. John's University.
Mike Martocci reports to Marisa Sarnecki, Director of Account Management. Some of their coworkers include and Victoria Rapti - Market Research Director.
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