Justin Wood

Director of Lifecycle Marketing at Pontera

Justin Wood has a diverse work experience spanning over 17 years. Justin is currently the Director of Lifecycle Marketing at Pontera since February 2023. Prior to this, they worked as the Head of Growth Marketing at TIFIN from March 2021 to January 2023. Justin also served as the Marketing Director at DiligenceVault from August 2020 to February 2021, and as the Growth Lead at Crux Informatics from November 2018 to May 2020.

Justin'sprevious roles include being the Head of Digital Marketing at Advizr from June 2015 to August 2018, where they were responsible for driving marketing initiatives, website redesigns, and implementing marketing automation. Justin also worked at Nike as a Part-time Athlete from July 2013 to July 2016, where they led group runs, provided guidance in marathon training, and worked part-time shifts at retail locations.

At Rodale, Justin held multiple roles including Sr Digital Marketing & Partnerships Manager, Audience Development, Business Development & E-commerce, and Digital Marketing Manager, Audience Growth and E-commerce. During their time at Rodale from April 2012 to May 2015, they launched an e-commerce site, developed internal search strategies, and implemented editorial keyword targeting to increase traffic.

Justin began their career at American Express, where they served as a Senior Marketing Analyst, OPEN Forum from August 2010 to April 2012. Justin successfully executed strategies to increase natural search volume and collaborated with digital partner agencies to enhance measurement of core metrics. Justin also worked as a Marketing Analyst at American Express from November 2009 to August 2010, where they developed SEO strategies and provided key insights to inform acquisition strategy.

Before joining American Express, Justin worked at MBI Inc. as an Assistant Product Marketing Manager from August 2007 to August 2009. In this role, they managed P&L for multiple products, improved direct marketing campaigns, and collaborated with the product development team. Additionally, Justin interned at MBI Inc. as an Assistant Product Marketing Manager Intern from June 2006 to August 2006, where they conducted regional testing analysis and executed marketing plans for new product tests.

Overall, Justin has a strong background in marketing and has held various leadership roles, showcasing their expertise in driving growth and implementing effective marketing strategies.

Justin Wood completed their education at prestigious institutions and obtained additional certifications to enhance their expertise.

Justin Wood pursued a Master of Business Administration (MBA) in Strategy and Digital Marketing from NYU Stern School of Business, graduating in 2017. Prior to that, they completed their Bachelor of Sciences in Economics with concentrations in Marketing and Management from The Wharton School in 2007.

In addition to their formal education, Justin has obtained multiple certifications to further develop their skills. Justin earned a certification in "The Fundamentals of Digital Marketing" from Google Digital Garage in June 2020. Justin also became a Level I Running Coach certified by the Road Runners Club of America in July 2018.

Furthermore, Justin acquired additional knowledge in Data Science through the "Introduction to Data Science" certification by Cognitir in May 2016. Justin also demonstrated expertise in analytics by obtaining certifications in "Advanced Google Analytics," "Google Analytics for Power Users," and "Google Analytics Individual Qualification" from Google in June 2020.

Justin has also gained proficiency in various aspects of digital marketing through certifications such as "Competitive Analysis and Keyword Research Test," "Content Marketing Fundamentals Exam," "Rank Tracking Test," and "Technical SEO Exam" from SEMrush in June 2020.

Overall, Justin Wood's education history reflects their continuous dedication to their professional development in business, digital marketing, analytics, and various other domains.

Links

Previous companies

Nike logo
DiligenceVault logo
American Express logo

Timeline

  • Director of Lifecycle Marketing

    February, 2023 - present

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