Kevin Zhang

Kevin Zhang is an accomplished professional with extensive experience in brand partnerships and esports management across various organizations in Asia-Pacific. Currently serving as the Head of Brand Partnerships & Activation at POP MART since May 2023, Kevin has a proven track record in driving business development initiatives and managing sponsorship programs, as demonstrated in the role of Sr. Esports Partnership Manager at Moonton ID. Previous positions include Sr. Content Sales Manager at Twitter, Director of Esport Partnerships at SPORTFIVE, and several senior advisory and management roles at renowned organizations such as Lagardère Sports and East Asia Super League. Kevin holds a Master's degree in International Business, Trade and Diplomacy from Monash University and a Bachelor's degree in Economics from China Agricultural University.