Paula Fonseca Carvalho

Paula Fonseca Carvalho has extensive experience in trade marketing and operations management, currently serving as Gerente de Operações/Trade Marketing at Pop Trade Marketing since May 2021, overseeing a team of over 200 promoters and supervisors for Hersheys across more than 3,000 points of sale in Brazil. Previous roles include Gerente de Operações/Trade Marketing at Acer do Brasil, where strategic marketing activities were implemented, and positions at FLC Iluminação, Café Comunicação, Compart Marketing e Tecnologia, Interagile Propaganda e Promoção, and Santher, focusing on team management, strategic planning, and results analysis in various retail and marketing contexts. Paula holds a Bachelor’s degree in Publicidade e Propaganda, a postgraduate degree in Marketing Estratégico, and is currently pursuing an MBA in Marketing at USP/Esalq.