Pop Up Projects CIC
Priya Ghai is an accomplished entrepreneur and marketing strategist with extensive experience across various sectors, including beauty, health, and wellness. As the Founder and CEO of Passionfruit Direct, LLC since November 2011, Priya specializes in management consultancy, focusing on business growth strategies and revenue generation. Current roles include Chairperson of the Board at Pop Up Projects CIC, promoting representation in children's literature, and Client Growth Director at The Tapestry Agency, where data-driven insights enhance business strategies. Priya’s prior positions encompass significant contributions to companies such as Philips and Walgreens Boots Alliance, where innovative marketing strategies drove substantial revenue increases. With a strong foundation in European Economic Studies and German from the University of Kent, along with international experience, Priya Ghai continues to impact the industry significantly through leadership and strategic vision.
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Pop Up Projects CIC
Founded in 2011, Pop Up’s mission is to empower and advocate for a more diverse next generation of children’s books creators. We achieve this through our Pathways programmes, including our flagship Pathways Into Children’s Publishing, a heavily subsidised, two-year programme for aspiring/emerging illustrators from under-presented backgrounds. We have expertise in producing and fundraising, innovative programme development and delivery, engaging people and communities that are under-represented in the arts, and all levels of arts eduction from early years to adults. Our specialism is in developing illustrators and writers and preparing them to work in the field.