Pop Vriend Seeds
Piet Geraets has extensive experience in the seed production and supply chain sectors, currently serving as Product Manager for Beans, Carrots, and Red Beet at Pop Vriend Seeds since October 2008, with responsibilities encompassing production management and global network operations. Prior to this role, Piet held various project management positions at Syngenta from May 1992 to September 2008, including oversight of supply chain efficiency programs and crop projects, and development of supply chain master plans for diverse crops and flowers. Piet's educational background includes a Master's degree in Horticulture, Supply Chain, and Marketing from Wageningen University & Research, completed between 1985 and 1991.
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Pop Vriend Seeds
We are Pop Vriend Seeds, a specialized seed breeding company in the Netherlands. We export our vegetable seeds to over 100 countries worldwide, among which are the United States, China and Russia. Our headquarters is located in Andijk, in the heart of Seed Valley, the Netherlands. Since 2019, we are a part of the KWS family. KWS is one of the world’s largest independent seed companies.