Popsycle Digital Marketing
Bob McCarron is a seasoned revenue leader with extensive experience in data and analytics solutions for the insurance and financial services sectors. Currently serving as a Seasoned Revenue Leader at Clearspeed since April 2023, Bob also holds the position of Vice President of Sales at Popsycle Digital Marketing, where the focus is on innovative omni-channel advertising solutions. Previous roles include Director of New Business Development at Broadridge, where Bob managed critical relationships and solutions in financial services, and various positions at LexisNexis, Tranzact Information Services, SIGMA Marketing Group, Dun & Bradstreet, Equifax, and TransUnion. Bob McCarron holds an MBA in Marketing from the Alfred Lerner College of Business & Economics at the University of Delaware and a Bachelor of Science in Finance from Northeastern University.
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Popsycle Digital Marketing
Popsycle Digital is a data-driven, technology-enabled performance marketing agency. It was created with one simple goal in mind: help client organizations to navigate the ever-changing landscape of the omni-channel marketing ecosystem.