Andrea Novella

Andrea Novella is a seasoned professional with extensive experience in digital health and marketing. Currently serving as the Global Digital Health Advisor at Population Services International since September 2017, Andrea leads the digital strategy for the Femtech offering, VIYA, and oversees health innovation across 21 markets. Previously, in the role of Latin America Regional Manager for Social Media, Andrea established a prominent digital/social media department, contributing to PSI's leadership in digital health. Prior experience includes senior roles at Passaport LLC and D Flawless Marketing, focusing on digital marketing strategies and brand development. Andrea co-founded TRUE Jewelry and has a strong educational background, including a postgraduate degree from MIT Sloan School of Management and a B.S. in Marketing from New York University.