João Vitor Fernandes Caetano

João Vitor Fernandes Caetano has held a variety of roles in the past two years. In 2020, they started working as an Analista de Performance e Growth Marketing at Portão 3 (YC S21). Their roles included planning campaigns for media pay, optimizing campaigns through Google Ads, Meta Ads, and Linkedin Ads, configuring pixel and tracking code for conversions, creating and tracking marketing campaigns through Hubpost, creating landing pages and forms for lead generation through Webflow and Hubspot, using Google Analytics, GTM, and Hubspot to measure results, creating A/B tests in Optimize, monitoring and creating copy tests on the site and landing pages, structuring and optimizing inbound processes with the sales team, and creating strategies to reduce cost per acquisition (CPA) and customer acquisition cost (CAC) while increasing the ROI of the area. João Vitor also held roles as a Growth Hacker and Business Development for the company.

In 2018, João Vitor Fernandes Caetano started working at AIESEC as a Diretor de Operações. Their roles included managing people, managing a sales and customer success area, creating strategic plans, analyzing processes, using SPIN, Rapport, and Reev Academy for pre-sales, and recruiting international professionals for partner companies in Uberlândia. João Vitor also held roles as a Gerente Auxiliar de Recursos Humanos, Líder de Entrega de Experiências de Qualidade, and Membro de Equipe de Vendas.

João Vitor Fernandes Caetano is currently studying a Bachelor's degree in International Relations at the Federal University of Uberlândia (UFU) since 2018, and is expected to graduate in 2021. João Vitor has also obtained certifications in Advanced English from People Tech and English in December 2016, Copywriting from Rock Content in October 2022, and Inbound Marketing from HubSpot Academy in November 2021.