Natalie Wallace

Natalie Wallace is an experienced strategic leader currently serving as VP of Strategy & Operations at PortfolioXpressWay since June 2023. Previously, in April 2022, Natalie held the position of VP of Brand, Marketing Strategy & Operations at Ledn. Natalie contributed significantly to the Canopy Growth Corporation from June 2019 to April 2022 as Global Head of Premium Flower and Brand Portfolio Director for Recreational Cannabis. Prior to that, Natalie was the Director of Brand Portfolio at Hiku Brands for a brief period in 2018. Notable earlier roles include Marketing Manager for General Mills' Cereal Portfolio, with responsibilities for major brands such as Cheerios and Lucky Charms, as well as overseeing brand strategy and P&L for Old El Paso and Kraft Dinner as an Associate Brand Manager at Kraft Heinz Company and Kraft Foods Group, respectively. Natalie holds an HBA from Ivey Business School at Western University and a BA in Management and Organization Studies from Western University.