Positively Groundfish
Jana Hennig is an accomplished professional with extensive experience in the seafood industry and a strong background in business and environmental studies. As the Executive Director of Positively Groundfish since August 2017, Jana has led initiatives to promote sustainable seafood practices. Prior experience includes a role in Investor Communications at Fish 2.0, where Jana focused on articulating seafood trends and opportunities to investors. Jana's career also spans significant positions at Mondelēz International and Kraft Foods Group, where responsibilities included e-commerce strategy and partnership management for major events like the London 2012 Olympic & Paralympic Games. With a Master of Business Administration from Stanford University Graduate School of Business and a Master of Science in Environment and Resources focused on Oceans & Fisheries, Jana combines expertise in business management with a commitment to environmental sustainability. Early education includes a Bachelor of Science from Aston University and a German Abitur from Pestalozzi Gymnasium Stadtroda.
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Positively Groundfish
Positively Groundfish is a new kind of non-profit trade association. We unite a broad set of stakeholders of the West Coast groundfish fishery - fishermen, fish processors, environmental advocates, certifiers, academic researchers and state agencies - behind a shared goal: to make consumers fall in love with rockfish and sole from the West Coast. Positively Groundfish’s mission is to tell the positive story of sustainable West Coast Groundfish to cultivate consumer appreciation, improve market differentiation and support the long-term economic success of our local fishing industry and communities. We hope to contribute to a West Coast groundfish fishery that is at once ecologically abundant, economically attractive and widely appreciated by the market.