POSpulse
Lena Hofmann currently serves as the Head of Customer Insights & Business Development at POSpulse, starting in March 2018, where responsibilities include the development of new business models. Previously, Lena worked as a Customer Insights Manager, focusing on delivering actionable insights for improving Marketing Mix effectiveness by analyzing shopper perceptions. Prior experience includes a role as Project Manager for Consumer & Retail Insights at Nestlé from January 2015 to July 2017, and an internship in Trade Marketing at Unilever from June 2013 to November 2013.