Alycia Harris

Alycia Harris has worked as an Engagement + Lifecycle Marketing Manager at Possible since February 2023. In this role, they lead the strategy and implementation of organic engagement channels such as email, SMS, push, content cards, and transactional messaging.

Before joining Possible, Alycia was a Senior Engagement Marketing Manager at Plastiq from October 2022 to February 2023. Alycia developed the organic marketing strategy across lifecycle/email, content, SEO, CRO, and web to drive growth in a B2SMB/B2B environment. However, they voluntarily left after the acquisition as they did not feel like a cultural fit.

Prior to Plastiq, Alycia worked at Nearside (acquired by Plastiq) as a Content Marketing Manager- Web & Product from August 2021 to October 2022. Alycia managed the organic marketing, content, and product marketing strategy across multiple channels.

Alycia also has experience at Opencare.com, where they held two roles. First, as a Growth Marketing Specialist: Content and SEO Lead from March 2021 to August 2021, they launched Opencare's learning center and blog, The Floss, and executed an SEO strategy that drove significant growth. Later, they became a New Channels, Growth Marketer, responsible for managing B2C and B2B email marketing and assisting in a company rebrand.

Prior to their roles at Opencare.com, Alycia worked as a Digital Marketing Specialist at Hays from August 2019 to March 2020 and as a Social Media Coordinator at The Western Gazette from August 2016 to June 2018.

Alycia Harris received their education from various institutions. In 2014 to 2018, they attended Western University, where they completed a Bachelor of Arts degree in Communication and Media Studies. During their time at Western University, from 2015 to 2018, Alycia also pursued a Certificate in Digital Communications with a focus on Social Media and Virtual Worlds.

In 2019 and 2020, Alycia Harris enrolled in George Brown College, where they studied Digital Media Marketing, although the specific field of study is not provided.

Additionally, Alycia obtained various certifications. Alycia completed the ESET Cyber Security Awareness Training Certificate offered by ESET North America in 2021. Alycia also acquired the Facebook Blueprint: Marketing and Advertising for Facebook certification from Facebook, the Google Ads Search Certification from Google Ads, and the Google Analytics certification from Google Analytics for Business. Alycia also obtained the Hootsuite Platform Certification from Hootsuite, although the specific years and months of obtaining these certifications are not mentioned.