Lina Varbanova

Lina Varbanova, MBA, is a seasoned professional with extensive experience in customer relationship management and marketing analytics, currently serving as the CRM Head for Retail at Postbank (Eurobank Bulgaria AD) since January 2016. Previously, Lina held roles such as Head of Market Analyses and Campaigns, focusing on direct marketing initiatives and leveraging data-driven approaches to enhance customer insights. A background in finance and marketing was developed at Neterra, and as Managing Director at SuperGog Ltd., Lina successfully led a startup in facility and property management. Prior experience at Raiffeisenbank Bulgaria included roles in CRM data management, sales management, and project leadership for CRM software implementations. Educational qualifications include an Executive Diploma in Artificial Intelligence from Saïd Business School, University of Oxford, and an MBA from COTRUGLI Business School, along with a Master's Degree in International Economics and Politics from the University of National and World Economy.