Potential Energy Coalition
Dan Clay is a seasoned professional with extensive experience across various roles in the fields of innovation, insights, and creative strategy. Currently serving as a Partner at Lippincott since July 2010, Dan helps leading companies identify long-term innovation strategies using data-driven customer insights and behavioral science. As the Head of Insights at Potential Energy Coalition since January 2020, Dan develops advertising campaign strategies aimed at raising awareness and engagement around climate change. Previously, Dan co-founded DigiPuppets, creating innovative educational apps, and held an internship at Google focused on enhancing digital advertising through an understanding of human behavior. Dan's career began at the Corporate Executive Board, where Dan advised Fortune 500 executives on customer loyalty and cost reduction. Dan holds an MBA from The Wharton School and a Bachelor of Science from Northwestern University.
Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.