Potential Energy Coalition
Jessica Lu is an Associate Director at Potential Energy Coalition, with previous experience at Draper Richards Kaplan Foundation and Princeton University. Jessica holds a BSE in Civil and Environmental Engineering from Princeton University, where Jessica conducted research on the distribution of super-emitters in the Marcellus Shale and received a Senior Thesis Book Award. At Hunan University of Arts and Science, Jessica served as a Princeton in Asia Research Intern focusing on flood prevention and mitigation design in traditional and modern architecture.
Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.