Potential Energy Coalition
Nicole Dorrler currently serves as the Head of Marketing at Potential Energy Coalition, a position held since September 2022. Prior to this role, Dorrler spent over 16 years at the Truth Initiative, advancing through various leadership positions including Deputy Chief Marketing Officer, SVP Marketing and Media Investment, and VP Marketing. Achievements at Truth Initiative include the successful management of multiple award-winning advocacy campaigns, the development of strategic partnerships, and the implementation of innovative marketing technologies that significantly enhanced media efficiency. Dorrler's career also includes experience at Arnold Worldwide, where management of prominent accounts was a key focus, and Verizon Wireless, where early marketing experience was gained. Dorrler holds a Bachelor of Arts in Communications and History from the University of Scranton, a Certificate in Digital Marketing from Georgetown University, and has completed studies in Macroeconomics and Consumer Behavior at The Johns Hopkins University.
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Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.