Fernando Ruiz

For over two decades, Fer Ruiz has been recognized as an influential creative voice in reaching the Hispanic market with confidence. Fer’s fascination with the human mind and emotional patterns helps him get to the core of what makes consumers respond. Fer thrives on drawing out feelings and attitudes that can only come from living and embracing the culture. He’s demonstrated his unique talent and cultural insight with award-winning work for McDonald’s, Subway, Chili’s, Jack Daniel’s, Stop and Shop, Babies R Us, Samuel Adams, Fidelity Investments, and The Ad Council. Fer draws inspiration from his youth in Mexico City, as well as his relentless curiosity and hunger for cultural experience.