Jirunthanin Kumaksorn

Jirunthanin Kumaksorn has a strong background in trade planning, marketing, and strategy. They are currently the Head of Trade Planning & Insight, Social Commerce, and Strategy at Power Buy Thailand, where they oversee multiple departments and are responsible for identifying sales gaps, monitoring industry trends, and conducting customer research. Prior to this role, Jirunthanin was the Head of Marketing at Power Buy Thailand, where they developed strategic marketing plans and managed brand promotion. Before joining Power Buy Thailand, Jirunthanin served as the Vice President of Retail Analytics at C Smart Solution Co., Ltd, where they led a team that provided analytics and insights to Big C teams. They also held various positions at Big C Supercenter Public Company Limited and Tesco Lotus, where they were involved in trade analysis, trade planning, and pricing analysis. Jirunthanin's early career includes a role as a Retailer Service Executive at Nielsen, where they handled services for Carrefour and analyzed data from various sources. Overall, Jirunthanin has extensive experience in driving sales, managing marketing strategies, and providing analytical insights to support business goals.

Jirunthanin Kumaksorn received a Bachelor of Engineering (B.Eng.) degree in Aerospace, Aeronautical and Astronautical Engineering from Kasetsart University from 1998 to 2002. Prior to that, they attended Horwang School from 1993 to 1998, where they completed their high school education. Later, they pursued a Master of Science (M.Sc.) degree in Marketing/Marketing Management, General from Thammasat University from 2003 to 2005.