Patawat Phamuad

Patawat Phamuad has over 14 years of work experience in various roles within the digital marketing and advertising industry. Patawat started their career as a Guest Lecturer at Sripatum University, where they conducted programs on Creative Thinking and Game Project Management.

Patawat then worked as a User Experience Designer at Intershop Communications, where they conducted usability engineering and performed usability testing and evaluation. After that, they joined Redlab Co. Ltd as a Senior Project Manager, where they managed innovative user-centric projects and effectively communicated project expectations to team members and stakeholders.

Following that, Patawat worked as an Account Director at J. Walter Thompson Worldwide and BBDO Bangkok, leading teams in the development and execution of marketing campaigns, managing client accounts, and ensuring project success.

Patawat'smost recent role was at Power Buy Thailand Co. Ltd., where they held the position of Head of Omnichannel Customer Experience & Performance Marketing. In this role, they developed eCommerce and omnichannel strategies, managed the business operations to ensure a seamless customer journey, and maximized GMV through various online marketing efforts. Patawat was also accountable for the P&L and budget of the eCommerce business.

Throughout their career, Patawat has demonstrated strong leadership skills, strategic thinking, and a focus on achieving targets and delivering successful campaigns.

Patawat Phamuad received a Bachelor's Degree in Computer Education from Chulalongkorn University Bangkok Thailand in 2006. In 2013, Patawat obtained an MFA degree in Media Art and Design with a focus on Human-Computer Interaction from Bauhaus-Universität Weimar.