PowerFlex Supply
Erica Cabrera is an accomplished marketing professional with extensive experience in developing and executing strategic marketing initiatives across various industries. Currently serving as the Director of Marketing at PowerFlex Supply since February 2024, Erica previously worked as an Independent Marketing Consultant, focusing on enhancing e-commerce and brand experiences for small and medium-sized businesses. Erica's roles have included Lifecycle Retention Marketing Director at Plant People, where revenue was increased through customer journey automation, and Marketing Lead at Grunt Style, overseeing digital marketing campaigns and customer engagement strategies. With a strong foundation in marketing management from the University of the Incarnate Word, Erica has proven expertise in social media, email marketing, customer experience, and emerging technologies to drive brand success and customer loyalty.
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PowerFlex Supply
Powerflex Fence was started by longtime livestock graziers to offer a full line of electric fencing and livestock watering supplies for graziers of all levels. We both manufacture and choose products based on performance. Our goal is to provide the highest quality for the most reasonable prices. PowerFlex Fence is now part of Soilworks Natural Capital. Soilworks is a public benefit company that invests in, incubates, and acquires companies to help accelerate regenerative farming practices as well as drive consumer awareness and demand for regenerative products.