Mary Cauwels

Head of Product Marketing at PowerFlex

Mary Cauwels has a diverse work experience spanning over several companies and roles. Mary is currently working as the Head of Product Marketing at PowerFlex, a position they have held since July 2023. Prior to this, Mary was a Member at Chief, a private network aimed at empowering women executives.

In 2021, Mary served as the Vice President of Product Marketing at Stem, Inc., a company focused on accelerating the transition to renewable energy. Here, they played a crucial role in shifting product marketing to a solution-oriented approach with market and technology expertise.

Before that, Mary worked at Oracle as the Director of Utilities Industry for the Oracle Industry Strategy Group. Mary was responsible for creating a strategic plan that encompassed the entire portfolio of industry-specific technologies. Their work involved identifying products that best served the utility industry and creating an industry solution map to showcase the benefits of combining different technologies.

From 2015 to 2018, Mary was the Product Marketing Leader at GE Power, where they established the company's leadership position in the AI-ML platform market. Mary also worked as the Director of Solutions & Product Marketing at BMC Software in 2015.

Prior to that, Mary held various roles at CA Technologies, SafeNet, SAP America, and Avaya. At CA Technologies, they served as the Sr. Director of Product Marketing for CA Service & Portfolio Management, driving marketing for key solutions and successfully launching a new strategic planning product. At SafeNet, Mary was a Product Marketing Manager responsible for creating go-to-market plans and defining unique differentiators for new product categories.

During their tenure at SAP America, Mary held two positions – Field Marketing Manager for CRM and Director of Solution Marketing. In these roles, they developed strategic demand generation plans, managed marketing budgets, and executed marketing plans across global regions.

Lastly, Mary worked as the Sr. Solutions Marketing Manager at Avaya, where they implemented a new branding initiative and developed messaging and positioning for various marketing materials.

Overall, Mary Cauwels has a strong background in product marketing, with expertise in strategic planning, solution-oriented approaches, and driving marketing initiatives for various industries.

Mary Cauwels obtained their MBA in International Marketing from San Jose State University between 1995 and 1997. In 2009, they earned a Master Certificate in Internet Marketing from the University of San Francisco. Additionally, they obtained the Certified SAFe® 6 Agilist certification from Scaled Agile, Inc. in May 2023.

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