Elina Özek

Elina Özek is a proficient Conversion Optimization Manager currently working at PowerPlay since December 2023, specializing in data analysis and user experience enhancement. Previously at Hero Gaming from December 2020 to June 2023, Elina significantly improved click-through rates by over 1000% through effective landing page optimization and A/B testing techniques. As Interim Head of Content, Elina increased organic traffic using SEO strategies, while also optimizing content production costs with a strategic framework. Prior to Hero Gaming, roles included Content Manager at Topcontent, where Elina efficiently managed the entire content cycle, and various digital roles at Medeam for Air France KLM Group and GalaHotels.com. Elina holds an MBA in Service Management in the Digital Age from Lapland University of Applied Sciences and dual Bachelor’s Degrees in Business Administration and Business & Marketing from Metropolia University of Applied Sciences and University of Lincoln, respectively.