Emily Groves Cfp, Cea, Cdfa

Emily Groves has extensive work experience in the financial services industry. Emily currently works as the Assistant Vice President, Business Development Managers at PPI since August 2022. Prior to this, they had a long career at Canada Life where they held various roles. Emily started as a Certified Financial Planner in March 2012 and held the position until March 2023. Emily then took on the role of Regional Leader Advisor Development, Ontario and Atlantic Canada from April 2021 to August 2022. Before joining Canada Life, Emily worked at Freedom 55 Financial where they served as the Director of Advisor Experience from November 2018 to April 2021. Prior to this role, they held positions as a Training Manager from May 2017 to November 2018 and as a New Advisor Training Manager from June 2014 to May 2017.

Emily Groves, CFP, CEA, CDFA, obtained their Bachelor of Arts (B.A.) degree in Psychology from McMaster University, where they studied from 2006 to 2011. In 2019, they obtained the Certified Financial Planner (CFP) certification from Advocis. In 2020, they received the Certified Executor Advisor certification from the Canadian Institute of Certified Executor Advisors (CICEA). Furthermore, in 2021, they obtained the Certified Divorce Financial Analyst (CDFA) certification from IDFA. Additionally, they expanded their education in 2020-2021 by completing the Excellence in Executive Leadership Certificate program at the University of Toronto - Rotman School of Management, focusing on Organizational Leadership.