Catalina Uribe Pastás

Catalina Uribe Pastás is a Marketing Campaign Manager at PPRO since September 2019, where responsibilities include developing and executing marketing campaigns to enhance audience reach and support commercial growth. This role involves designing end-to-end campaigns across various marketing functions, aligning with sales teams, and utilizing Salesforce Pardot for targeted campaigns while analyzing data for optimization. Previously, Catalina served as a Sales & Marketing Intern at allpago from September 2018 to August 2019, focusing on media promotion, event organization, and lead generation. Catalina holds a degree in International Business with a specialization in Marketing from Pontificia Universidad Javeriana Cali and has further education from European-University Viadrina.