Michael Li

Michael Li is the President of Data Sciences at Pragmatic Marketing. Michael has over 15 years of experience in marketing and product management.

Li started their career at Bell Canada as a Customer Onboarding Experience Manager. Michael then spent 5 years at Yellow Pages / Pages Jaunes – Canada, where they led the Digital product strategy and grew the portfolio by 15% annually.

In 2016, Li joined Thinking Capital as Director, Head of Growth & Product Marketing. Michael was responsible for Lead Generation, Acquisition and Loyalty Marketing across Owned and Operated, Partner and Paid Channels. Under their leadership, the company experienced 7 months of consecutive growth, with a lowered CAC and increased LTV.

Li is an expert in marketing and product management, with a proven track record of success. Michael has a passion for data-driven decision making and delivering exceptional customer experiences.

Michael Li has a HBBA from Wilfrid Laurier University and is certified from Pragmatic in Pragmatic Marketing and from Strategyzer in Strategyzer, Business Model Canvas Workshop & Masterclass.

They are on a team with Steve Johnson - Vice President of Product, April Garcia - CFO, and Rebecca Kalogeris - Vice President, Marketing. Michael Li reports to Philip Alexander, CEO.