Persephanie Arellano, MBA

Persephanie Arellano, MBA, has a diverse work experience spanning multiple roles and industries. Persephanie is currently the Senior Manager of Demand Generation at Relay, a position they started in April 2023. Prior to this, Persephanie held the same role at Premise from June 2022 to April 2023. Persephanie also served as a Demand Generation Manager at Premise from August 2021 to June 2022. In 2021, Persephanie worked as a Marketing Specialist in Demand Generation on a contract basis at Drift from January to August.

Before transitioning to demand generation roles, Persephanie gained experience in marketing and sales. Persephanie worked at Tinuiti as a Webinar Marketing professional from December 2018 to January 2021 and as an Engagement Marketing Specialist from September to December 2018. Prior to that, they were employed by Massage Envy as a Business Manager from September 2016 to September 2018. In this role, they supervised a large team, conducted interviews, managed inventory, and oversaw payroll processing. Persephanie also briefly worked as an Administrative Manager at Massage Envy from March to September 2016.

Additionally, Persephanie held positions in marketing and promotions at CBS Corporation from April to July 2017. At Amazon, they worked as a Sales Associate from March 2016 to April 2017, dedicated to ensuring a positive customer experience. Before that, they worked as a receptionist at San Diego County Credit Union from January 2015 to March 2016, where they demonstrated exceptional customer service skills. Persephanie's early career involved working as a Bank Teller at Wells Fargo from December 2013 to January 2015, where they excelled in building client relationships and achieving cross-selling targets.

Persephanie Arellano, MBA attended Live Oak High School, where they pursued a degree in General Studies. Persephanie then enrolled at San Diego Mesa College and completed an Associate's Degree in Mass Communication/Media Studies. Continuing their education at San Diego State University, Persephanie obtained a Master of Business Administration (MBA) with a focus on Business Administration and Management. Persephanie also earned a Bachelor's Degree from San Diego State University as an Honors Graduate in Mass Communication/Media Studies.

In addition to their formal education, Persephanie has obtained several certifications. Persephanie earned a Content Marketing Certification and a Social Media Certification from HubSpot in July 2019. In January 2019, they obtained certifications in Amazon Advertising Sponsored Ads and Google Ads Fundamentals. Persephanie also holds certifications in Email Marketing and Inbound Marketing from HubSpot, obtained in October 2018. Persephanie obtained a BMC Bloomberg certification from Bloomberg LP in April 2018.

Recently, Persephanie expanded their skill set with certifications in Virtual Event Management, Conversational Marketing, and Conversational Sales from Drift. Persephanie obtained the Virtual Event Certification in February 2021, and the Conversational Marketing and Conversational Sales certifications in February 2020.