Georganne Shirk

Vice President, Marketing | Head Of Marketing, New Product Development & Creative at Premier Brands of America Inc.

Georganne Shirk has a rich and diverse work experience spanning several companies and industries. Georganne is currently the Vice President of Marketing and Head of Marketing, New Product Development & Creative at Premier Brands of America Inc. In this role, they lead a team of 10 and is responsible for driving profitable sales, expanding into new categories, and developing new products for aggressive multi-year growth.

Prior to their current role, Georganne worked as the Vice President of Marketing and Brand Strategy Consulting at Alterant Consulting from 2017 to 2021. Georganne also served as the Vice President of Marketing and Global Head of Marketing at Ensemble Travel Group from 2012 to 2017, where they successfully defined marketing strategies and won several awards for marketing campaigns.

Georganne has also held significant positions at Unilever, Combe Incorporated, L'Oreal USA, Georgia-Pacific, and A.T. Kearney, where they developed successful marketing strategies and achieved remarkable results.

Their expertise includes brand management, product development, marketing strategy, advertising, and e-commerce. Georganne is known for their ability to identify solutions, exceed goals, and drive growth in competitive markets.

Georganne Shirk has an MBA from The Wharton School, where they focused on marketing, finance, and multinational management. Georganne also holds a BA from William & Mary, with a major in English and a minor in Psychology.

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