For 20 years, PREMIUM was a strong partner for the industry, showcasing the latest fashion and lifestyle trends, bringing the right people together, and creating a place for inspiration, freedom, and fun. 

However, as is so often the case in the fast-moving fashion industry, even outstanding success concepts come to an end. From January 2024 PREMIUM will close its doors for good. It's a bitter-sweet goodbye that marks the end of an era, but brings much-needed change, making way for SEEKs brand new chapter.

With a clear focus on product quality, community building and strong values such as honesty, creativity and resilience, SEEK is able to successfully meet the needs of its target group. Berlin will forever and always be a place where new trends are set, creative collaborations are formed and business is done.

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The management and the PREMIUM team would like to thank all exhibitors, visitors, partners, and colleagues for their many years of support and trust. 


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