Luciana Rosa

Luciana Rosa is a seasoned professional with extensive experience in project management, event organization, and commercial strategy within the events industry. Currently serving as Commercial Controller for Central Europe at Production Resource Group since January 2015, Luciana leads public tender processes for high-profile events and provides commercial business insights for the BeNeFra region. Previous roles include PRG Alliance Account Manager, Senior Account Manager at Pico Art International, and Project Manager at K2, where Luciana managed brand activation projects for notable clients. Earlier career highlights include serving as Account Director at SYMA EXPO GmbH and Event Manager at United Business Media. Luciana holds an MBA from BI Norwegian Business School and has pursued additional studies in business trends and production management.