Alejandra Mesta

Alejandra Mesta has a diverse work experience spanning various roles and companies. Starting in 2004, they worked as an International Marketing Assistant at Televisa Consumer Products, ensuring brand guidelines were followed. Alejandra then moved to Perspectiva as a Marketing Manager, where they helped with architecture projects and proposals. After that, they joined Cohn Marketing as a Multicultural Marketing Account Executive, coordinating advertising campaigns. In 2011, Alejandra became the Director of Sales Operations & Productivity at Agility Recovery Solutions, where they optimized sales processes and increased sales activity. Alejandra also worked as a Senior Sales Executive at the same company. From 2015 to 2016, they were the Head of Sales Operations & Business Development at Registria, responsible for building an outbound team and implementing Salesforce processes. In 2016, they joined Perkuto as a SaaS Business Advisor, helping Marketo customers implement marketing strategies. From 2018 to 2020, they worked at Jeto (by Perkuto) as an SaaS Enterprise Sales professional. Most recently, Alejandra founded FyouFat in 2020, where they serve as the Founder & Funnel Builder, helping women lose weight using a plant-based formula. In 2023, they became the CMO of Prima Ressource Inc.

Alejandra Mesta obtained a Certification in International Commerce and Finance from Universidad Panamericana in 2004-2005. Prior to that, they completed a Bachelor of Business Administration (BBA) degree with a focus on Marketing from the same university from 2001-2004. In addition to their formal education, Alejandra has obtained various certifications including the 2.0 Webinar Application Funnel Builder, 2.0 Application Funnel Builder, 2.0 Webinar Funnel Builder from ClickFunnels, Yoga Sculpt from CorePower Yoga, and a Plant-Based Nutrition Certificate from eCornell. Alejandra has also completed the Unstoppable Life Masterclass, Baseline Selling program, Marketo Certified Expert, Predictable Univ. Honor Roll, Certified Agency Account Manager, and HubSpot Marketing Software (Inbound Marketing) course. Most recently, Alejandra became a Tiny Habits Certified Coach in January 2021.