Alberto Velasco is a seasoned professional with extensive experience in marketing, business development, and consultancy across various sectors. Currently serving as a Senior Partner at Orquesta Latina and Partner for PRIMAFELICITAS, Velasco specializes in LATAM consultancy services and blockchain solutions. With a strong background in e-commerce as Co-Founder and Chief Strategy Officer of SimpleShops, Velasco has also held key roles in major companies such as The Coca-Cola Company, where responsibilities included driving business growth and brand equity across multiple regional portfolios. Educational credentials include a graduate degree in Business Administration from Universidad del Pacífico, an Executive Program in Exponential Technologies from Singularity University, and an MBA from Escuela de Dirección de la Universidad de Piura.
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