Performance Marketing Specialist

We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social and Data. Underpinned by integrated teams that ensure consistency and accelerated results. We're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less travelled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency, we deliver outcomes.

Mission
The Performance Marketing Specialist is essential in the accurate and effective measurement of our digital marketing efforts across various platforms. This role is tasked with the meticulous setup, monitoring, and maintenance of tracking systems to capture and report on campaign performance accurately. By ensuring that data is reliably gathered and analyzed, the Tracking Analyst enables informed decision-making and strategic adjustments to enhance campaign outcomes.

Accountabilities

• Setup, manage and optimize campaigns on Google AdWords and Facebook or other channels relevant to the performance team.

• Monitor budget pacing and performance against goals.

• Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.

• Become a product champion and specialist (e.g Line. Line Gain Friends, YouTube, and so on).

Skills Required

• SEM/Paid Social campaigns
• Campaigns Optimization
• Task Organization
• Data Accuracy
• Problem Solving
• Analytical Skills

Additional Information

• Only Thai nationals will be considered
  - Candidates are subject to a test of their abilities