Daniel Alford

Country Project Lead - USA at Primark

Daniel Alford is an experienced retail professional with a strong background in project management and store operations. Currently serving as the Country Project Lead for Primark USA since January 2017, Daniel has also held positions as Project In Store Experience Manager and Store Manager within the same organization. Prior experience includes serving as Brand Manager at TOPSHOP TOPMAN Oxford Street from March 2011 to January 2017, Floor Manager at H&M for one year, and Section Manager at Marks and Spencer for two years. Daniel's extensive experience in fast-paced retail environments has provided valuable expertise in enhancing customer experience and operational efficiency. Education was completed at Tavistock College.

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