Akshay Rathod is a seasoned professional specializing in digital growth strategy and advisory services, currently serving as the Founder of USONIA, a consultancy for startups and direct-to-consumer companies, since 2018. Concurrently, Akshay holds the position of Growth Advisor at Primary Venture Partners, offering go-to-market strategies to portfolio founders. Previous experience includes a role as Growth Advisor In Residence at Nike, focusing on digital-first growth principles, and significant contributions as Head of Consumer Product & Growth at Dia&Co, where Akshay established a viral growth engine. Early career highlights include positions as User Acquisition Manager at HowAboutWe and Product Manager at Kitchensurfing, along with analytical work as Associate Consultant at EY-Parthenon. Akshay is an alumnus of Brown University, where a degree in International Relations and Economics was earned.