Annette Rivera

Annette Rivera is an accomplished professional with a diverse background in brand partnerships and community engagement. Currently serving as the Director of Brand Partnerships at Passes since October 2022, Annette has established the company's first paid partnership program and collaborates with C-suite executives, investors, and PR teams. As a Founding Member of the Growth Mastermind Network at Primary Venture Partners, Annette facilitates peer-to-peer learning and networking for NYC-based growth professionals. Previous roles include managing partnerships and community engagement at KOLLECTIVE.MODA, where Annette built strategic alliances with Colombian stakeholders to support local businesses, and serving as a Social Media Marketing Manager at Zaza Consulting, enhancing marketing efforts for Miami-based businesses. Annette's career began with an internship at the City of Homestead, managing events and council meetings. Annette holds a Bachelor's degree in Political Science, Entrepreneurship, and English from the University of Miami.