Frank Cruz

Frank Cruz is an accomplished commercial leader with extensive experience in sales and marketing across various sectors. Currently serving as Gerente Comercial at Primax since November 2023, Frank previously held the position of Country Head of Sales at Samsung Electronics, contributing significantly to growth from December 2022 to November 2023. During tenure at The HEINEKEN Company, Frank excelled as Director Comercial País, overseeing marketing and sales operations while tripling business growth since 2019. Additional roles include Director Nacional de Ventas at Compañía Nacional de Chocolates de Perú - Grupo Nutresa and various leadership positions at Backus, where Frank played a crucial role in trade marketing and sales strategies. Frank's educational background includes advanced management programs from prestigious institutions such as IE Business School and INCAE Business School, complemented by an MBA from CENTRUM PUCP and a Bachelor’s degree in Industrial Engineering from Pontificia Universidad Católica del Perú.