Olga Derkach

Olga Derkach has extensive experience in employer branding and marketing across various organizations. Currently serving as Employer Branding Lead at Яндекс Практикум since December 2022, Olga has conducted comprehensive research on full-time employees, analyzed EVP and competitor positioning, and developed strategies to enhance the HR brand. As Head of SMM at ПАО "МТС-Банк," Olga designed and executed SMM strategies to promote the employer brand on social media, managing content creation and advertising budgets. With a background as a Marketing Specialist at PrimeConcept and a Junior Marketing Specialist at Moscow School of Management SKOLKOVO, Olga has leveraged marketing techniques to attract clients and implemented effective promotional strategies. Educational qualifications include a Bachelor's degree in Sociology and Master's degrees in Human Resources Management and Marketing and Communication.