Primestar Group
Greta Heine is an experienced professional in sales and hospitality with a comprehensive background in various managerial roles. Currently serving as the Assistant Head of Sales at Primestar Group since February 2022, Greta previously held positions including Sales Manager for South Germany. Prior experience includes Inside Sales Manager at Heliotron Deutschland GmbH and Assistant Magnifique Meetings Manager at Sofitel Frankfurt Opera. Additional experience encompasses roles at New Century Hotel Frankfurt, Radisson Blu Hotel Frankfurt, and Strandhotel Glücksburg, among others. Greta holds a Bachelor of Business Administration in Hospitality and Event Management from Victoria University and a State recognized qualification as a Hotel Management Assistant from ANGELL Akademie.
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Primestar Group
PRIMESTAR was founded in 2014 by private investors and entrepreneurs with broad expertise in both the real estate business and the hotel sector. The existing core competences are additionally strengthened by the involvement of absolute top experts. With a comprehensive restructuring and strengthening of the leadership team in September 2022, the company was positioned for additional strategic growth. In addition to its professional expertise, PRIMESTAR is also built on a sound economic basis. The capitalisation is adapted to the requirements of banks and investors and enables potential project developers to conclude lease agreements with PRIMESTAR, to obtain financings from banks with an affinity to hotels, and to sell to institutional hotel investors. PRIMESTAR's aim is to generate multiple opportunities and thus strategic growth with the parties involved. The company is planning to creating further strategic growth and embark as new generation hotel operator through further expansion of PRIMESTAR’s portfolio and important new features such as a direct booking system, digitalization and the establishment of a new brand around additional product offerings for long-term stay and work space.