Teddy Gelaye

Teddy Gelaye serves as the Director of Marketing Automation & Analytics at Primo Water North America, where responsibilities include developing strategies for marketing communications across various digital channels, resulting in significant revenue impacts. Previously, Teddy held positions at DS Services, leading digital marketing initiatives that drove improvements in traffic, lead generation, and return on ad spend while managing a substantial marketing budget. Experience includes optimizing web strategies, implementing successful digital campaigns, and fostering team productivity. With a background spanning multiple marketing roles, including Senior Account Manager at Marquette Group and Senior Account Executive at TMP Directional Marketing, Teddy demonstrates a strong focus on data-driven decision-making and collaboration to enhance client relationships and overall marketing performance. Educational qualifications include a BBA in Marketing from the University of Georgia.