Amy C. Friedrich

President of U.S. Insurance Solutions at Principal

Amy C. Friedrich is president of U.S. Insurance Solutions with Principal Financial Group®.

Friedrich joined Principal®in 2000 in a performance improvement role for Corporate Strategic Development. Later, as a director in that division, she helped define a long-term strategy for the specialty benefits division and in 2004, she moved into that area. Since then, she’s held many leadership roles, including second vice president in 2006 and vice president of group benefits in 2008. She took on oversight of individual disability insurance in 2015 when she was named a senior vice president. She assumed her current position in 2017.

Prior to joining the company, she was a change management manager with Accenture.

Friedrich has served as a Trustee of Buena Vista University since 2015 and also serves on the Board of Directors of the Chrysalis Foundation. She’s a native of Van Meter, Iowa and earned her bachelor’s degree in mass communication and philosophy from Buena Vista University in Storm Lake, Iowa and her master’s in organizational communication from Purdue University in West Lafayette, Ind.



  • President of U.S. Insurance Solutions

    Current role

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