Erika Dunn

Erika Dunn is an accomplished data science professional currently serving as the Assistant Director of Data Science at Principal Financial Group, leading a team focused on segmentation creation and marketing optimization. Previous roles include Senior Analytics Consultant at Principal Financial Group, where significant contributions were made in linking client sentiment to financial outcomes, and Senior Research Scientist at EmpathyINC. Erika's extensive experience also encompasses positions as Senior Data Scientist at H&R Block, Research Scientist at Amazon, and Senior Statistician at H&R Block, contributing to project efficiencies and data-driven decision-making. Educational qualifications include an M.S. in Experimental Psychology from the University of Oklahoma and a B.A. in Psychology from Rockhurst University.