Veronika Luptakova

Veronika is a behavioural scientist, specialising on moral psychology and financial behaviour. She is currently pursuing her PhD at the London School of Economics and Political Science (LSE), where she conducts research on how people deal with inconsistencies in their moral judgments.

She started her professional journey as a consultant for a leading management consultancy, advising clients across different industries and geographies, primarily on strategy and sales excellence topics. Afterwards she joined an international e-commerce company as a project manager, focusing on improving cross-border trade and operational excellence. She then pivoted her career into behavioural science and worked as an advisor for the UK’s Behavioural Insights Team, designing and evaluating solutions to help people better manage their money.

Veronika holds an MSc in Behavioural Science from LSE, Postgraduate Diploma in Theology from The University of Oxford, a Master’s degree in Law from Charles University in Prague and a Master’s in Economics from the University of Economics in Prague.