Senior Director Of Marketing

Company Overview: Printfresh is a fast-growing family-run e-commerce business specializing in sustainable and whimsical sleepwear and apparel. Known for our unique prints and combined with a commitment to quality, sustainability, and customer satisfaction, we have established ourselves as a leader in the sleepwear industry. As we continue to expand our reach, we are seeking a talented and collaborative Marketing Director to lead our marketing efforts and drive our brand's growth.

Position Overview: As the Senior Marketing Director at Printfresh, you will play a pivotal role in shaping and executing our long and short-term marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will lead the marketing team, collaborate cross-functionally, and develop fun and unique campaigns that resonate with our beloved customers and fans.  This position reports directly to the CEO and is a part of the leadership team.

Responsibilities:

1. Key Areas of Oversight

• Paid Social advertising.
• Paid Search agency oversight.
• Retention Marketing (lead by Sr Mgr of Retention Marketing) (Email/SMS/Social community)
• Loyalty
• Organic Social
• Influencer Marketing
• PR (via agency)
• Direct Mail (via agency)
• Affiliate Marketing (via agency)
• Brand Collaboration Marketing Efforts
• SEO Efforts (via agency)
• Landing page creation and collaboration for on

3. Marketing Strategy and Execution

• Oversee the development and execution of comprehensive marketing strategies across multiple channels, including digital, social media, email, and influencer marketing.
• Oversee Meta ad spend with agency support and manage digital advertising campaigns to drive customer acquisition, retention, and conversion.
• Collaborate with Creative and Merchandising to ensure consistent and cohesive messaging across all touchpoints.
• Stay updated on marketing trends and competitor strategies to keep Printfresh's brand presence innovative and compelling.

5. Team Leadership and Collaboration

• Lead and develop the marketing team, providing direction, feedback, and support to foster growth,innovation, and a positive and fulfilling work culture.
• Ability to build strong relationships with agency partners to ensure strong collaboration and performance results.
• Work closely with the VP of Merchandising to align on product launches, seasonal themes, and overall brand direction.

7. Data and Analytics

• Leverage analytics and reporting to track campaign performance and make data-driven optimizations.
• Support efforts to improve retention and customer lifetime value through targeted campaigns and effective segmentation.
• Identify areas of improvement in our analytics and reporting processes, enhancing our ability to measure marketing ROI accurately.

9. Customer Engagement and Retention

• Collaborate on the development of strategies to enhance customer retention, loyalty, and engagement, utilizing feedback loops from customer service insights.
• Oversee the execution of email and retargeting campaigns to maintain engagement and drive repeat purchases.
• Ensure the building and nurturing of relationships with influencers, partners, and customers to strengthen brand loyalty.

11. Brand Growth and Community Building

• Support the elevation of Printfresh's social media presence with a focus on authentic storytelling, brand values, and community engagement.
• Support new initiatives by building excitement and engagement across channels.