Michel Velasco

Michel Velasco is an experienced professional in pricing strategy, marketing, and customer communication, currently serving as Chief Customer and Sales Officer at PRO à PRO since June 2021. Michel oversees pricing, marketing, studies, digital initiatives, and client communication, with objectives including the overhaul of commercial action plans, the development of a 360° communication strategy, and the launch of a new pricing strategy. Prior to this role, Michel worked at Lyreco Group as a Pricing Expert and at Kohler Co. as EMEA Marketing Intelligence and Pricing Manager, focusing on pricing strategy, business analysis, and market research. Earlier experience includes positions at BIC as European Pricing & Business Analyst and at ADISSEO as Market Analyst, where expertise in developing pricing policies and customer market analysis was gained. Education was completed at Instituto Superior de Gestão between 1990 and 2005.